Challenge

Targeting female demographic between the age of 40-55, this demographic's style of bargain shopping is unique and a tad out of date.  They feel finding a bargain conveniently, takes time and smart planning, but the truth is, bargains can be found online on amazon.

 

Insight

The misconception that time, bargains and convenience can't be found through online shopping websites.

 

Big idea
It's the smartest way to shop.